30+ Marketing Tools Every Businessman Must Have

Now running a business in the digital era is not as easy as one might think. Because there are so many things to do. One of them is a marketing tool to make work easier. Marketing Tool is an application that is used to assist marketing activities, especially in the promotion section. Starting from work task planning, keyword analysis, content production, design process, lead generation software, social media, and management software, to the analysis process with analytics software. The following are recommendations for marketing tools that must be owned by business people:

1. Trello

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Trello is an application that can be used to organize tasks so that they are neater. Businesses can take notes, manage, and share tasks more easily with colleagues through Trello.

2. Monday

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Monday is software for managing tasks, projects, and workflows. Through Monday businesses can check which projects are in progress, which tasks have been completed and which team members are feeling stuck and need help reviewing tasks.

3. Asana

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Asana is a software-as-a-service (SaaS) for managing tasks, projects, and workflows. This software is also useful for handling multiple projects at once and serving companies of any size.

4. Canva

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Canva is a graphic design application that is used to create social media graphics, presentations, posters, documents, and more. Through Canva, businesses can easily create graphic designs for marketing and branding needs.

5. Powtoon

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Powtoon is an online application on the internet and functions as a video maker application for presentations and learning media. Many businesses use Powtoon to create marketing videos, training videos, internal communication videos, marketing, sales, and more.

6. Unsplash

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Unsplash is an application for sharing photos. From this application, business people can get stock photos for visual content on social media, websites, advertisements, and so on.

7. Hootsuite

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Hootsuite is an application that can help track and manage multiple social media simultaneously. Businesses can manage multiple social media accounts at once with a team through Hootsuite.

8. Buffer

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Buffer is software for managing social media accounts. Using this software, businesses can plan or schedule content, analyze the results of brand engagement with audiences and more.

9. BuzzSumo

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BuzzSumo is a marketing application to find interesting content and opportunities to reach new potential. Through Buzzsumo businesses can search for the most popular content, the most talked about topics and the most influential influencers.

10. Socialmention

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SocialMention is a social media application for E-commerce that facilitates interaction and monitoring on social media regarding brands, products or services. Business people can find out what netizens are talking about business or other topics through Socialmention.

11. Sociabuzz

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SociaBuzz is an application in which there are many creative works from its users. From this application, business people can find the right influencers to work with in promoting the brand.

12. Mailchimp

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Mailchimp is a web-based email marketing platform. Through Mailchimp, businesses can create various campaigns and send them to customers.

13. IFTTT

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IFTTT is a service site that allows you to perform actions on two or more different applications, devices and services automatically.

14. Sendinblue

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Sendinblue is an email marketing and automation software for creating drip campaigns. This software also helps businesses in their email marketing needs and automates SMS marketing, landing pages and more.

15. GetResponse

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GetResponse is an email marketing application to enter and store email contact lists, create bulletins or newsletters that can be sent to subscribers in the contact list, automate emails to subscribers, view and analyze statistics related to email marketing campaigns etc.

16. SEMrush

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SEMrush is an SEO tool that can be used to conduct keyword research, track keyword strategies used by competitors, run website SEO audits, look for backlink opportunities and others.

17. ScreamingFrog

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ScreamingFrog is a tool to help audit the on-page SEO issues of the site. From this application, business people can see if they have an error link or link, an error page and so on.

18. Majestic SEO

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Majestic SEO is an SEO tool that conducts surveys on the internet to find links to users’ websites. Majestic claims to have built the world’s largest “Link Intelligence” database. This link database is an internet map that tracks every website that links to its user page.

19. Ubersuggest

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Ubersuggest is an SEO tool to help anyone who has a website and wants to get the best position in search engines.

20. Ahrefs

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Ahrefs is an SEO software suite that contains a variety of tools. Businesses can use this software as a search engine other than Google and as a keyword explorer, SERP overview and Content gaps.

21. Yoast SEO

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Yoast SEO is a WordPress plugin that is used to improve website SEO. From this application, business people can get insight into the performance of on-page SEO that works on web pages.

22. Rank Math

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Rank Math is a plugin used to optimize SEO. Through Rank Math, business people can easily manage on-page SEO websites.

23. HubSpot CRM

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Hubspot CRM is an application that offers easy access to the world of CRM solutions. Businesses can manage and monitor contacts with potential clients easily and in detail through Hubspot CRM.

24. Unbounce

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Unbounce is an application to create a professional landing page or pop-up website that has been customized as needed with an easy-to-use editor.

25. Leadpages

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LeadPages is an application that is used to create landing pages without coding. Businesses can create marketing campaigns and get leads through Leadpages.

26. Instapage

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Instapage is a tool that is usually used by bloggers, online small business owners and agencies. Instapage makes the landing page creation process easy with a simple drag-and-drop editor.

27. Survey Monkey

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Survey Monkey is an application that offers various features to easily survey the audience and analyze the data obtained. From this application, business people can make surveys more interesting while providing automatic graphs of the data obtained.

28. Kissmetrics

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Kissmetric is an analytical software that offers a data tracking system. From this software, businesses can increase conversions across their websites.

29. Hotjar

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Hotjar is a sophisticated analysis software that can help the process of collecting qualitative data from web visitors. Later, Hotjar will provide a real-time visual record of the actions and behaviour of visitors on the site.

30. Google Analytics

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Google Analytics is a tool from Google that is used to find out visitors to the website. Businesses can find out information about traffic, performance assessments and an overview of website visitors through Google Analytics.

31. Google Ads (AdWords)

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Google Ads (AdWords) is a paid advertising feature created by Google. Businesses can create ads in various forms such as text, images, or videos in any reach through Google Ads (AdWords).

32. Facebook Ads

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Facebook Ads is an advertising medium aimed at Facebook users as its audience.

33. Google Search Console

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Google Search Console is a free tool provided by Google to help determine website performance. Through this tool, businesses can measure traffic and site search performance, report problems on the website and so on.

 

Those are digital marketing software or tools that can be used to create content, create landing pages, conduct email campaigns, manage social media and others. How about you? Do you use any marketing tools at work?


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