Promotion is an effort to offer products or services to attract potential consumers to buy or use their service. Promotional activities are carried out so that the products sold can be well received by the public and participate in buying and using them. Companies often promote products or services as a marketing tool to bring in customers. The following are the promotional objectives that businessmen must understand:

1. Spreading Information

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By doing a promotion, it means that you have shared information on the products or services offered. Promotions provide attractive offers to make them succeed. Because without promotion, maybe no one will ever know about the products or services.

2. Persuade Prospective Buyers

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Persuading prospective buyers is also included in the purpose of promotion. Promotion helps shape brand choice, shifts the choice to a particular brand, changes perceptions, and encourages potential consumers to buy the product or service offered.

3. Remind Prospective Buyers

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Remind potential buyers that the products or services offered are needed shortly. Promotion helps buyers to remember the product or service and keeps the buyer’s first memory falling on the product or service.

4. Attracting the Attention of Buyers

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Changing the point of view and behaviour of customers towards products or services. Customers who are initially not interested in buying a product or using a service may change their minds and want to buy the product or use the service after seeing the promos offered.

5. Branding

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Branding is an imaging activity carried out by businessmen or companies so that their products are attractive and attached to the minds of consumers. To do branding to customers, business people or companies must use promotions that are interesting and different from the others to give a different impression to potential customers.

6. To Compete With Competitors

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Competitors are business rivals that offer similar products or services and target the same market. When there are a lot of business competitors, offering promos will help keep sales steady.

7. To Increase Profits

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If the promotion and branding objectives are achieved, they can maintain stable sales, and increase sales and profits. In this way, you can compete with your competitors.

8. To Increase Sales

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Increasing sales is the most important promotion goal. Some strategies concentrate on fueling primary demand while some on stabilizing sales.

9. To Stabilize Sales

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Companies usually promote products or services during periods of declining sales and motivate salespeople by offering gifts such as holidays, scholarships and others to those who reach certain targets.

10. Highlighting the Value of a Product or Service

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The value of a product or service is the value given by the customer to the product or service. Some promotions are proposed to highlight the value of a product or service by explaining the proprietary benefits of the product or service that are less known to buyers.

11. Get Market Attention Quickly

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Although the types of activities carried out are varied, good promotion is of course the public’s attention. If someone gets a luxury car as a gift, people will be more curious and want to get a similar gift.

12. Maintaining Consumer Loyalty

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Consumer loyalty is a form of consumer loyalty to use products or services continuously. Consumer loyalty is a big advantage for companies or businesses, but competitors are always there to win customers by other promotional means. If you are diligent in promoting various attractive offers, surely consumers will remain loyal to use the product or service.

13. Getting New Prospective Customers

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By getting new customers, promotional objectives can be realized. Thus, the purpose of promotion is also to keep existing customers loyal.

The purpose of promotion is for conversion. Because without promotion, a product or service will never be known by the wider community. Hopefully helpful and add your insights.