In the business world, especially in production, branding is one of the most important things determining the success of a product being marketed. To create a brand or branding, a special strategy is needed that must be carefully prepared.

Definition of Branding

(source: personal document)

Branding comes from the word “brand” which means self-identity that distinguishes between people, products, or places.

So it can be interpreted that branding is a communication activity, strengthening and maintaining a brand to provide perspective to others who see it.

– According to Kotler (2009), branding is the name, term, sign, symbol, design, or combination of any intended to identify goods, services, or groups, ps of sellers to distinguish them from competitors’ goods or services.

– According to Entrepreneur.com, branding is “the practice of making the symbol or name of the product to differentiate or identify from one product to another”.

– According to The Branding Journal, The definition of branding is the process of giving meaning to a certain organization, company, product, or service by creating and forming a brand impression in the minds of consumers.

Branding Elements

(source: personal document)

You must also pay attention to the elements in branding and prepare carefully and carefully. Here are the elements :

1. Brand Name

The name is the first and most important thing in branding. Without a name, a product will not be known to the general public. The choice of name should also be easy to remember, have its characteristics, and not be too long.

2. Logo (logotype, monogram, flag)

Just like a brand name, a logo is also the first thing that a crowd will see. A unique and identical logo will leave an unforgettable impression on consumers.

3. Visual Display

Combining several colors is very influential to create a special impression for the product, whether bright or elegant will greatly affect the image of the product.

4. Use of Spokespersons

The meaning of spokesperson here can be interpreted as the co-founder of a company, mascot, company figure, or a well-known person who has entered into a contract to market your product.

5. Sound (thematic song)

A song or music accompaniment can make an advertisement more beautiful and memorable.

6. Words (slogan, tagline, jiggle, acronym)

The slogan of a distinctive, unique and creative product can be deeply embedded in the memory and leave a lasting impression on customers. For that, use slogans that are easy to remember, cheerful, positive, and of course different from other brands.

7. Vision and Mission

The vision and mission of a product is something that is the target or purpose of creating the product.

Benefits of Branding

(source: personal document)

1. As a Distinctive Feature

With branding, you can create a character that competitors’ products do not have.

2. As an Attraction

Most people who will buy a product will be overwhelmed by the brand. Because the brand is one of the standards for someone to buy a product.

3. To Build a Corporate Image

One of the goals of branding is to build a corporate image, for which the branding strategy must be seriously thought out and prepared.

4. Market Control Tools

A company with a strong brand is not impossible to become a market controller. This can be proven by what the brands of large companies do that actually in terms of products may be superior but the company can still sell many of its products.

Those are some explanations about branding. As I emphasized earlier, branding is a very important thing that affects your company. May be useful.