In the business world, branding is certainly familiar because of its role which is so important for the progress of the company. For this reason, the strategy needed in branding also cannot be done carelessly. Before knowing what branding strategies are, it’s a good idea to get acquainted with branding itself first.
Linguistically, branding comes from the word brand which means the identity of a product that makes it different from other products. So, it can be said that branding is an activity in making the identity of a product that distinguishes one product from another.
In addition to being an image of a product and company, branding is also necessary to gain consumers’ trust. Because of strong branding, customer trust in your product will be higher as well. So that the value that you can determine on the product can also be appropriate even higher.
In making branding, a branding strategy is needed that must be thought carefully because many companies lose money because they take the wrong branding strategy.
Branding strategy can be called a tool that can help you understand what your product brand looks like and then communicate it to consumers.
Here are some of the most powerful branding strategies that are widely used by major brands in the world.
Implement a memorable logo
The first thing in creating branding is to create a logo, a logo is a basic concept that describes your brand or product. By creating an iconic brand logo you will easily settle in people’s minds.
Enter values into the product
The value referred to here is how you incorporate exclusive value into each of your products. Starting from the user’s economic status, reputation, a decent price above average, as well as the quality of components internationally. An example of a company that uses this strategy is Hermès.
Create innovative products
By creating innovative products that are different from others, you can create a new trend in your business world. Your product will be better known even when other competing products appear.
Research target market and competitors
The next strategy is to do some research on your target market. You should know details about your customers such as their average age, income, type of work, and others.
In addition to researching the target market, you also need to research your competitors.
Promotion is the most important thing that greatly affects your sales. With promotions, you can introduce your product to a general audience. For that you also need to carry out a promotional strategy according to the product you sell, don’t let there be a product promotion to the public that does not include your target market.
Take advantage of social media
With the development of social media, it is now a great opportunity in the business world. You can promote your products through social media such as Instagram, Facebook, Twitter, Tiktok, and other platforms. In addition to social media, you can also create your own website and it up in such a way.
With collaboration, you can reach a wider consumer market. You can collaborate in various ways, for example by combining bundles with other products to get discounts, and even creating new products from the collaboration.
With brand voice, usually, a brand can be easily recognized by consumers. Create a brand voice with simple, short and memorable words.,
Digital marketing is promoted using online platforms such as Zoom meetings. You can hold webinars in general for free by presenting inspirational speakers who are widely known to people. You can discuss several topics about your business, that way the audience will be more interested in getting to know your brand.
Brand image identifies a brand’s image that it uses. In this case, images can appear in various forms, such as illustration, print media, and social media content. This branding strategy is about how customers see your brand. The brand image also depicts the product in a memorable visual appearance.
The key to the success of a brand is the perseverance of the owner and the quality of the product. Feel free to create innovative innovations. Hope it helps.