After you have determined your brand name, the next thing you need is to determine the color you will set on your brand, in other words, what color you will use on product packaging or your brand logo.

Of course, determining what color is suitable and attractive is not an easy thing, but that doesn’t mean it’s impossible to do, right? easy Here are some tips on how to determine your brand color so that it can attract more consumers.

Pay Attention to the Target Market

(source: personal document)

When you create a brand or product, you must have estimated the target market or anyone who would buy and use your product. And when you determine the color of your brand, it will be very effective if you can determine the interests of your target market.

Determine the Focus

(source: personal document)

Please be aware that each color has a different impression, this is related to the influence of psychology that it has on everyone who sees it.

The combination and harmony of colors between warm colors and cold colors can further highlight your logo so that it can attract more consumers.

Start with Familiar Colors

(source: personal document)

After knowing the target market, you can use familiar colors, in other words, these colors can be your favorite colors or you can also take advantage of trending colors.

Don’t be afraid to try and experiment to determine a good color mix. Because many big brands use their owners’ favorite colors, Frank Robinson, who first drew the brilliant red Coca-Cola logo, likes the contrast of red over white. He tried and eventually, the color became part of a very famous and protected trademark.

Use Neutral Colors

(source: personal document)

If you are still confused about the combination of colors you will use, you can choose to use neutral colors such as black, white, bone white, gray, brown, etc.

Keep in mind, the combination of warm and cold colors greatly affects the color palette you use.

Less is Better

(source: personal document)

Simple color determination will make it easy for your consumers to remember your brand. For this reason, the use of more colors will be better for the brand. On the contrary, using too many colors is not recommended because it can make consumers confused and even less likely to be interested.

You can use one or two main colors and no more than one additional color.

Use Principle 60-30-10

(source: personal document)

The 60-30-10 principle is a very popular color in logo creation. The point of 60-30-10 here is the use of 60% primary colors, 30% secondary colors, and 10% accent colors., 30% secondary

Look for Inspiration from Nearby Media

(source: personal document)

You can take advantage of web-based media applications such as Adobe Color CC, Colour Lover, Coolor, Colormind, and others media.

In addition, you can also find other inspiration through social media Instagram, or Pinterest.

Don’t Be Afraid to Look Different

(source: personal document)

With so many brands that are constantly emerging, it causes very fierce market competition. For this reason, new innovations in the business world are needed to maintain your brand.

By appearing different, your brand will look striking and attract more consumers’ attention.

The Meaning of Colors in Logos and Branding

As you know before, each color gives the impression of psychology and character differently. Here are the meanings of some colors:

Black

Black is a neutral color or matches any color, so black is widely chosen for some logos. In addition to its neutral color, black also creates a mysterious and elegant impression so this color is very suitable for use by formal brands and brands engaged in technology that name sophistication in their products.

Red

According to research, the color red turns out to be able to stimulate the human nervous system to produce various kinds of feelings such as feelings of love, and even fear. This color creates a sense of courage, and greatness and can encourage customers to take clear and decisive actions.

Pink

Unlike the hard red color, one of its derivative colors is precisely identic with softness, warmth, and love. However, although soothing, this color does not stimulate advertisement.

Yellow

The impression arising from the yellow color is happiness, warmth, fun, as well as a creative mind. Its light color makes it easy to attract the attention of consumers, so this color is very suitable when used in food products and properties.

Orange

The colors contained in red and yellow are colors that have an impression that is almost similar to red and yellow. More precisely, this color gives rise to an identic festive impression with excitement, warmth, and ambition.

Purple

Purple is a color that creates a sense of nobility, a sense of hardness, sophistication, mystery, and spirituality, and can evoke compulsion and meditation. This color is commonly used for financial products, technology, and health.

Green

Because it is a combination of three colors, namely provocative red, story yellow, and calm blue, green can produce a sense of perfect balance, freshness, and nature from nature. This color is perfect for use in plant products and natural supplements.

Blue

Blue is one of the colors that is included in the cool tone so that it creates a cool, calm impression, and helps the audience to focus more.

The blue color can also provide stimulation to the human nervous system but does not make impulsive and spontaneous decisions.

Those are some tips for determining colors in making your logo or product packaging. It can be concluded that the harmony of the corresponding colors will greatly help you attract many consumers. So, don’t be afraid to try new things and don’t be afraid to look different from others, because differences within reasonable limits will make your brand look unique and special. Hope it helps.