In making video marketing, many things need to be prepared so that the videos made can amaze the target audience. The preparation includes the production team, production budget, and various other technical preparations. With preparation, the process will be easier and the results are in line with the target. The following preparations need to be done in making video marketing:

1. Preparing the Production Team

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The production team is all the crew in charge of making the activity a success. Prepare in advance the production team that will produce video marketing. Make sure the production team is experienced and knowledgeable in video making and video editing processes. The goal is to make it easier to design video content as expected.

2. Determine the Production Budget

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The production budget is a written plan of activities for a certain period expressed in units of money, goods, or services. In making video marketing, the budget is expressed in units of money. The budget is used to finance the production process, starting from the cost of the production team’s services, consumption, transportation, editing, and advertising. In addition, prepare funds for equipment needs, such as cameras, photo studios, wardrobes, and others. This must be carefully planned so as not to run out of funds in the middle of the process.

3. Do Research First

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Research is research or investigation to obtain a result with a specific purpose. The purpose of the research is to determine what kind of video content will be created and which target audience will watch the video. Therefore, the video maker must be able to determine what will be obtained by the audience and what kind of behavior will be done after watching.

4. Doesn’t Always Contain Sales

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Currently, making video marketing doesn’t always have to include selling or promoting products. Because now most people watch content whose presentation is more exciting and interesting using storytelling that touches the heart.

5. Show Videos in Various Platform

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Don’t just show videos in one platform, it’s better to show videos in various platform. Show videos on some of the most popular social media platforms by internet users, such as Youtube, Instagram, TikTok, and Facebook. This is very useful to achieve the maximum target.

6. Find the Right Time

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Upload the video at the right time. First, study the insights section that is already available on every social media. That way, you can see the right time to upload video content on social media.

7. Perform SEO Optimization (Search Engine Optimization)

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The process of showing video marketing also requires SEO optimization. It aims to increase the number of viewers. With good SEO optimization, video marketing also has the potential to be on the Google search engine page. Therefore, make sure the keywords are in the right parts such as titles, captions, or descriptions.

Those are some preparations that need to be done in making video marketing. Make sure all the preparations and planning have been arranged properly so that the resulting video also achieves success. I hope this helps.