A logo is the identity of a brand or company. In making a logo design several things must be considered such as representing the character of the brand or company. So, if you want to create a logo design that is easy for people to remember, you should avoid the following mistakes.

1. Too Much Follow Trend

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Many designers make mistakes when designing a logo because they are too following the trend. In fact, in making a logo design, you must pay attention to business goals and values, not just follow the trend that is being discussed because the trend will not last long and will be replaced by other trends.

2. Design is Too Complicated

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Simple does not mean bad. A simple logo design will be more attractive and easy to remember by many people. So it’s better to create a logo design that is iconic, simple, and presents the value of the brand or company.

3. Poor Color Selection

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As a designer, you have to be careful when choosing a logo color. Color reflects the value of the brand or company. So, it takes a long process in choosing colors so that the colors selected are following the image of the brand or company.

4. Use of Inappropriate Fonts

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Before choosing a font, find out the message the brand or company wants to convey so that there are no mistakes in choosing the font. The font used must also match the character of the product or service being offered. Use a maximum of two font styles in designing a logo.

5. Using Too Much Clip Art

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Clip Art is a collection of images or photos provided by a computer. Avoid using excessive clip art when designing a logo.

6.Excessive Use of Effects

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Designers should avoid excessive bevels, shadows, textures, filters, and other effects in the logo design. Because the logo design will be used in various media, not just one media.

7. Non-scalable

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A good logo design is a logo that can be anywhere with a clear display, starting from a 5 x 10-meter billboard to a 16px favicon.

8. Unoriginal Design

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Logo design must be purely from shared ideas and thoughts (between designer and client). Indeed, in making a logo design, you need to find inspiration. However, sometimes it is not inspiration that is obtained but the result of a logo design that is too similar to a logo design from another brand or company.

9. Designing Logo Without Briefing

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When you want to design a logo, make sure to brief it first. Don’t design a logo without the client’s direction and follow your whims without regard to the client’s requests.

10. No Brand Positioning Considerations

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Brand Positioning is a marketing strategy that aims to introduce the company closer to consumers. In designing a logo, the designer must understand and analyze competitors as reference material for designing logo so that mistakes do not occur.

11. Cannot Be Applied in the Black and White Format

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Make sure the logo that is designed can be printed in black and white format. Because logos are often used in black and white output. For example a photocopy or print of a logo in one color format.

12. Can’t Explain The Meaning of Logo Design

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Don’t be unable to explain the meaning of logo design when presenting to clients. Designers must know about all the details that exist in the logo design created.

13. Not Paying Attention to Media Applications

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When designing a logo, don’t just think that the logo will appear on the internet. Because for large companies, the logo will appear in various media as well.

14. Not Understanding the Target of Logo Design

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Not knowing who is the target of a brand or company in designing a logo is a mistake. At least do some market research and keep in touch with clients.

Those are some mistakes to avoid when designing a logo. Indeed, designing a logo requires a long creative process. Hopefully, the article above can be a reference to avoid designing the wrong logo.