A logo is a form of object that represents a meaning of a company, product, or association that is considered to need something short and easy to remember as a substitute for the actual name. For business people, a logo is one of the most effective tools to increase brand awareness.

In logo design, font is one of the most important elements. If the choice of font for the logo design is wrong, it will also make the delivery the wrong message to consumers. So, here are the principles of choosing a font for the logo design:

1. Understand Font Types and Their Associations

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Before choosing the right font for logo design, understand the font type first. Because an easy way to create a logo that attracts consumers’ attention is to make it unique and different. For example, Sans-Serif has modern, clean, geometric, and simple associations.

2. Know the Characteristics of the Selected Font

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Each font has different characteristics such as thin or bold writing. Bold fonts are great for short-name logo designs, while light fonts look great on billboards. Because choosing a font for a logo design is not a simple thing because there are many factors and characteristics that must be considered.

3. Avoid Using Default Fonts

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Avoid using default fonts such as Arial, Times New Roman, and Courier. If you want to accentuate a distinctive effect, avoid using default fonts like this.

4. Don’t Use Too Unique Fonts

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Don’t use too unique fonts like Comic sans, Curtiz MT, and Papyrus. Indeed the font is unique but irregular because sometimes there are fonts that can damage the typography.

5. Don’t Choose Fonts That Are Hard to Read

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Many font choices look beautiful and attractive but are difficult to read. Avoid such fonts, especially bevels and shadows. Because logo designs are also used in many visual media such as stamps, acrylics, invoices, and so on. So make sure consumers have no trouble reading it.

6. Use Fonts That Are Suitable For Your Business

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Find out what kind of logos from other brands that have the same business. Do your research to avoid excessive resemblance to other logos. Because choosing a logo for a brand should not choose a font based on will alone.

7. Find Out The Right Way To Combine Fonts

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Don’t use too many different fonts in your logo design because consumers will have a hard time reading it. We recommend that the brand name section use a font that shows the character and values ​​of the company. Then, if there is supporting text, it is better to use another font that is different but can be read clearly. That way, you have to find out how to combine fonts in the right logo so that consumers don’t have trouble reading it.

8. Don’t Use Trendy Fonts

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Trends have a short life, what’s popular today may be forgotten tomorrow.

9. Pay Attention to Legibility and Readability

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Legibility is the ease of recognizing and distinguishing each letter, while readability is the level of legibility of a text. The type of font for a logo design is said to be legible if each letter is easily recognized and distinguished from one another. And it is said to be readable if the entire text compiled is easy to read.

These are the things that designers must know so that the logo they create is successful. Don’t follow trends too much. Choose one that fits your business values ​​and characteristics. I hope this helps.