Steps to Make Video Marketing

 Video Marketing is one of the most effective online marketing methods today to develop a business and introduce a brand. You can find video marketing easily on various online video platforms and social media such as YouTube, Facebook, and Instagram. Then, what are the steps for making video marketing? Here’s the review:

1. Create a Video Script

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A video script is a script that describes visual, linguistic, and action elements that describe the story in detail. Start by making an outline, then make important points in video marketing. Also create a table consisting of two columns, the left column for audio or voice-over and the right column for the displayed image. Making a script first will make it easier to edit at the end and determine what pictures need to be taken.

2. Choose the Right Camera

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There are many choices of cameras that can be used to create marketing videos, from professional DSLR cameras to smartphone cameras. Choose a camera that you have mastered how to use it. Because if you don’t understand how to use it, the resulting video will be mediocre or even less good quality even if you use a professional camera. Also, choose a camera that suits your needs in order to produce good video quality.

3. Understand Image Capturing Techniques

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capture technique is a technique used so that the area in the image frame can be well covered by the camera and make the object look more focused and sharp.

In general, there are several shooting techniques that you need to know before making a marketing video, namely:

– Frame Rate

Frame Rate is a measure of the speed of frames or images shown per second, the unit is frames per second (fps). The most widely applied frame rate settings on the camera are 24 fps and 30 fps.

– Aperture

Aperture is the size of the lens opening that controls the amount of light that enters the sensor. Aperture is measured with an f-stop scale. The smaller the f-stop number, the larger the lens aperture. Conversely, the larger the f-stop number, the smaller the lens aperture.

– Shutter Speed

​​Shutter Speed ​​is the length of time the camera shutter is open. Shutter speed is measured on a 1/X scale. The larger the X, the faster the shutter speed.


ISO is the desired high and low light setting in the photo or the sensitivity of the camera sensor to light. The higher the ISO number, the more sensitive the camera is to light. While the smaller the ISO number, the lower the camera’s sensitivity to light.

– White Balance

White Balance is a term in photography for white spot calibration. Its function is to tell the color where the picture was taken.

– Focus

On DSLR cameras it is possible to take pictures using autofocus or manual focus.

4. Prepare Camera Support Tools

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To get maximum video results, it is necessary to prepare several supporting tools such as:

– Tripod is a support that has three legs. Its function is to support the camera or cellphone to take stable pictures.

– Battery Backup function to be able to record images continuously because taking pictures often takes a long time.

– Memory Card Backup functions the same as a battery backup to anticipate shooting stops midway just because the memory is full.

– External Mic or Clip On functions the same as other microphones, namely to clarify the sound quality. However, it has another advantage in that the sound will remain clear even though it is far from the camera.

5. Prepare Talent

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Talent is a productive mindset, feeling, and behavior. Prepare talent in advance so that you can understand the script that will be delivered. So, the resulting video marketing is not just talent who reads scripts, but a talent who really understands the message conveyed.

6. Apply the Shoot for The Edit Method

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Shoot for The Edit is a method of taking pictures (footage) by imagining how the image will be edited. So, cameramen can take enough pictures and editors can edit them easily. This can eliminate the occurrence of differences of opinion between the cameraman and the editor regarding the images that have been taken.

7. Arranging Footage Neatly

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Arranging footage is the most important part of the video marketing process. Because the footage is the capital to make impressive video marketing.

8. Prepare for Video Editing Process

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Select the video editing software that will be used. Some of the popular video editing software are Blender, Lightworks, Shotcut, VSDC Free Video Editor, Openshoot, and iMovie. However, if you have more budget to buy premium video editing, Adobe Premiere Pro can be an option.

9. Choose the Right Background Music

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Music will help liven up the mood and tone of your marketing video. Choose any type of music that matches the message you want to convey. Because the right choice of music will help the audience focus and will be carried away by emotions when watching marketing videos.

10. Recording Voice Over

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Voice Over is a production technique where voice is recorded for off-screen use. After editing all the footage into a complete video and adding music, you can also add a voice-over. However, not all videos require voice-over. Because, if the narration of the talent is sufficient, there is no need to add a voice-over.

11. Video Releases

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There are many options for releasing marketing videos. For example, Youtube, Facebook, Instagram, TikTok, and Twitter. The choice of platform is not a problem as long as you have done your research beforehand. However, make sure the platform you are going to use is a platform that is widely used by the target audience in order to get bigger consumers.

Thus a review of how to make video marketing. Now, making video marketing is one of the efforts to follow the market’s desire which has begun to shift from the habit of watching television to watching videos online. I hope this helps.

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