Price Yourself Out of the Market to Increase Your Earning
(Picture Source : Google Image)
Today, everything can be learned easily and fast. Be a popular person also can present many benefits to others. Internet not only brings many speed and advantages but also carries negative effects especially in business. Whatever your field is, competition cannot be avoided. As a graphic designer, people might ask, “What’s different between you and the other designers?” or “Why should I choose you rather than others?”
Although my review tends to design stock you can adapt to your profession as a freelance designer. So, what is the relation between profession and popularity? Before you read the review, see my illustration first.
There is a traditional market near your home. It has so many sellers there. One day, you need to buy a kilogram of apple. In the market, there are 10 sellers and you know one of them. So, the first seller you will meet is the known one. If the seller you know doesn’t come at the day, you decide to buy from the others.
The conclusion, when there are 10 people sell the same product you must be looking for the seller you know before. This condition also happens to non-physical product. That’s why Wacom is more interested rather than other product like Huoin. Beyond the function offered, there is a condition called Top of Mind.
What is that?
Top of Mind is an emotional bonding in someone’s mind that makes he/she chooses something based on his/her experience before.
That is the reason …
1. Why the most of graphic designers choose Mac rather than another brand?
2. Why Adobe Illustrator more used than Corel Draw on the international level?
3. Why Shutterstock still interesting while other sites come?
4. And why you still mention Aqua when you buy mineral water in store?
The answer is because of those brands was planted in your mind with impression following the brand.
Based on a quote from our senior, Rio Purba, “Believe or not, Mac can increase your value.” It’s mean, by using Mac, your clients believe that your service has good quality.
Actually, you can increase your value by your portfolio. I also just realized after I read a brand review in bit.ly/mauebookbranding. We should build a good connection and quality with our client and our loyal buyer. Imagine if you always be a Top of Mind in buyer or client.
What’s the benefit you can get? Absolutely, you can increase your earning and amounts of order.
Always learn, fix your portfolio, and increase your quality.
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Author : Reza Pahlevi