The 14 Most Effective Types of Marketing Strategies

Today many marketing strategies can be applied to a business of goods or services. The definition of marketing strategy itself is a strategy used by companies producing goods or services to win a market competition on an ongoing basis. To choose an effective marketing strategy, companies must look at the most important aspects that support their business. Here are the most effective types of marketing strategies.

1. Marketing Through Paid Advertising

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Paid advertising is digital marketing through placing advertisements on certain platforms to invite potential customers to visit related product pages. In paid advertising, the company pays the ad space provider to display its products in that space.

2. Transactional Marketing

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Transactional marketing is a traditional marketing strategy that focuses on sales transactions with customers. Companies use this strategy to attract consumers through shopping coupons, discounts, promotions, and big events.

3. Social Media Marketing

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Social Media Marketing is a marketing strategy that is integrated with social media to promote and market products or services. This marketing strategy is very easy to use, cost-effective and can meet multiple targets. Social media marketing also focuses on using social networking sites or apps like Facebook, Instagram, and others.

4. Interactive Marketing

Interactive Marketing is a marketing strategy that uses two-way communication channels, allowing consumers to connect directly with the company. This marketing strategy involves the participation of consumers in the marketing process itself. For example, a company may include a consumer’s name on a limited edition product.

5. Content Marketing

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Content Marketing is a marketing strategy in which there are activities to create and distribute content. The content in question must be able to describe the business clearly and informatively. Content marketing can be applied by small and large companies.

6. Marketing Through Search Engine Optimization (SEO)

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SEO is a series of processes carried out systematically to increase the volume and quality of traffic through search engines to certain websites. This strategy is closely related to content marketing and content that meets SEO will occupy a top position in search results.

7. Public Relations Marketing

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Relations media marketing is all forms of media (facilities and channels) used by public relations practitioners with the aim of broad publication so that the products or services being marketed are better known by the public. For examples, social media testimonials, word of mouth, product talks via television or radio and others.

8. Inbound Marketing

Marketing Inbound Marketing is a marketing strategy to attract consumers by creating valuable content and customized experiences for consumers. The method of this marketing strategy is to develop a business by building long-term good relationships with consumers, potential customers and customers. So that products and services will continue to be together with consumers in every journey.

9. Telemarketing

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Telemarketing is direct marketing where the seller offers products or services through telephone calls or web conferences according to an agreement with potential customers. For example, offering credit cards to customers, telemarketers, telecommunications companies offering postpaid telephone card services and others.

10. E-mail Marketing

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E-mail marketing is direct marketing using electronic mail as a means to communicate commercial messages. Even though it is effective, you must pay attention to the right strategy because if the title and content are not attractive and sent too often will make the email not open, go to spam or even be deleted immediately.

11. Referral Program Marketing

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Referral Program Marketing is a marketing strategy that provides rewards only to referrers or people who provide product recommendations. For example, members at a salon get free service if they bring 2 friends to do a haircut on the same day.

12. Conversational Marketing

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Conversational Marketing is marketing created through direct communication with consumers. For example chatbot or live chat. With this strategy, consumers or potential customers can directly get the information they want, ask questions and make transactions quickly.

13. Guerrilla Marketing

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Guerrilla marketing is a unique, creative, and short-lived type of marketing. Guerrilla Marketing is a great way for companies to quickly grab the attention of many customers.

14. Marketing Through Search Engine Marketing (SEM)

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SEM is a marketing strategy that appears on search engines by utilizing advertisements. One of the most popular SEM methods is pay-per-click (PPC). Companies buy or “sponsor” links that appear as an ad in search engine results when the keyword is related to the product or service being sought.

Those are the 14 most effective types of marketing strategies. Remember, although the strategies above are considered effective, not all of them are suitable for use by the company. Therefore, before using it, make sure that the strategy chosen is by the company.


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