Tips for Choosing Colors for Logos

Color is a depiction of the real nature of objects. For example, blue for the sky, and green for the leaves. The choice of color for the design is the most important thing in the visual development process for the brand, and the brand logo design is no exception. In addition to making the brand more recognizable, logo colors can also attract new customers and are easier to remember by many audiences. Then, what should be considered to choose the right logo color for the brand? Here are the tips:

1. Understand the Meaning of Each Color

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Before choosing a color for a brand logo, make sure you understand the meaning of each color first. Because color can have a different emotional impact on humans. For example, the color red is a universal sign that symbolizes joy, passion, and anger. The color red is also very popularly used for logos for food, technology products, vehicles, and agriculture.

2. Pay Attention to the Target Market

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Determining the color of the logo also needs to pay attention to the target market. Adjust the color, design, and impression of the logo to the tastes of the target market. For example, if teenage girls are the target market, they can use bright colors. But if the target market is working adults, you can use neutral colors like blue or white.

3. Start With Familiar Colors

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Everyone must have a favorite color, from there you can start with the familiar color. Do doodles with colors that come to mind to try or it could even be the logo color of your choice.

4. Use Neutral Colors

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If you are still confused about choosing a color, you can choose a base of neutral colors first. Examples are black, white, gray, and brown.

5. Reduce Color Choices

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Determine what colors are right and following the brand. Don’t include too many colors so that consumers are confused or disinterested. It is better to use two main colors and one additional color.

6. Consider the Context

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In choosing the color of the logo for the brand, it is also necessary to consider the context, such as the type of industry, the cultural context, and the target audience. For example, white in western culture means purity, while white in eastern culture is associated with death. From there, it is clear that color is very contextually different from a cultural perspective.

7. Use the 60-30-10 Principle

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The most well-known principle in logo creation is the 60-30-10 principle. The rule of thumb consists of 60% primary colors, 30% secondary colors, and 10% accent colors. Using these principles can help blend the overall design theme, providing just the right amount of contrast and visual appeal.

8. Find Inspiration

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Find inspiration from various applications and web-based media that will help in choosing and matching colors. Such as Adobe Color CC, Color Lover, Color, Colormind, and others. You can also use social media such as Pinterest or Instagram.

9. Pay Attention to Competitor Logos

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Do research first from competitors in the same industry as a reference before creating a logo. Because a logo is considered successful if it is easy to remember by the audience and can increase brand recognition.

10. Highlight the Uniqueness

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Color is an important role in highlighting the uniqueness of the logo. Because color is the most basic means of visual communication. So, no matter how good the design is if the color is not attractive, the logo will not look unique.

11. The Simpler, the Better

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Apart from being simple in choosing colors, it is also simple in terms of the shape of the logo. Logos with simple colors and shapes have the advantage of being easier to apply to various objects and in any size. Because a simple logo will look more attractive.

12. Don’t Be Afraid to Experiment

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Don’t be afraid to experiment because nothing can replace the inspiration that comes from various experiments.

Those are some tips for choosing colors for a logo. Hopefully, the above information can help prepare a logo for the brand.

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