Tips to Make a Good Logo
There are several things to mind in logo designing. Now, many people want to work without going to the office. One of the ways they can do is join digital contests like designing contest. But, it isn’t easy to win the contest. Most of the contestants are prefer to register the logo contest because it looks simple and easy.
Here, I give some tips to make a professional logo. The logo is a representation of the company and organization. The good logo is easy to remember and everlasting. So, the company will always remind by consumers and relations.
According to some sources, we have to arrange a good colour composition in logo making. For example, we should be using red to result in courage impression and blue for trust. You can look at one of the logo examples below.
( source : googleimage )
Palang Merah Indonesia is select red to represent courage and humanity to gives medical aids for the victim in disaster or accident and people in need.
( source : googleimage )
Redbull logo using red colour at the bull picture and yellow as the sun represents a power to do activities. Then, the blue package represents a strong man.
Besides colours, we should mind shaping of the logo itself. The good logo is simple but eye-catching. In the design world, a simple thing has plus value. Creating a simple logo is not easy. We should mind what the logo for and client need without decreasing the essence of simple shape.
( source: companyfolders.com )
If we look at this picture, our eyes will recognize it. Besides, the logo can deliver company concept meaning without words. Another thing to do when you design a logo is consistency in designing itself. Consistency is the relation between a logo and a brand or product. Logo with too many details will decrease the logo value and its consistency.
( source : companyfolders.com )
Microsoft logo has consistency in white space which makes the logo easy to see. Compare to BLE company, it has worse consistency in white space and makes us can’t focus on the logo.
In the GE logo, the logo is unity with the circle behind. Besides, JCP logo with rectangle shape is not ruined its balance, concept, and value.
That’s 3 important things to mind in logo making. Logo making is not as easy as it seems. So, you should think about that principle in order to make a company or organization can meet the audience target. In logo making, we recognize the term called KISS which means Keep It Simple Stupid.
Actually, there are many aspects to know about creating a good logo like uniquely, adaptable, and soon. But it’s difficult to explain in an article. The thing to do is keep your spirit up in designing.