Increasing online sales traffic is a way to achieve profits for small and large scale businesses. Now, increasing online sales traffic is also not as difficult and expensive as imagined because even with small capital now businessmen can do it. The following tips can be applied to small and large businesses to increase online sales traffic.

1. Create a Website

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A website is a collection of web pages contained in a domain or subdomain located on the World Wide Web (WWW) on the internet. When starting a business using internet network, you should have a website that can be used as a promotional space to get potential customers.

2. Choose the Right Domain

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The domain is the name of the website ending in the extension .com, .co, .id, etc. which is typed in the address column of the browser to open the website. Businesses must choose the right domain to build their business identity on the internet. In addition, the domain also makes it easier for consumers to recognize the business.

3. Choose the Right Platform for Your Website

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The platform is the place to run the software. Businessmen should choose a platform for a website carefully to avoid lose.

4. Use a Professional Theme

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Businesses are advised to use a professional theme on their website and avoid a theme that is too luxurious. Because consumers often judge the theme of the website first before buying the product.

5. Get Customers from Organic Traffic

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The main source of website traffic is search results on Google. To make websites easier to find in Google search results, businessmen must apply SEO techniques. SEO or Search Engine Optimization is a method used to get a site to be at the top of searches.

6. Develop a Content Marketing Strategy

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Content Marketing is a marketing technique for creating and distributing relevant and valuable content to attract and build an audience. This marketing strategy is to get traffic that has the potential to become consumers. In addition, it can also attract the attention of consumers.

7. Implementing SEO (Search Engine Optimization)

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SEO is the process of optimizing a website to get the highest ranking on Google or other search engines. By implementing SEO, the product or service being sold will appear on the first page of search results for the keywords searched by potential customers.

8. Make Decisions Based on Google Analytics

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Most businessmen only use intuition and predictions to make important business decisions. In fact, making important decisions for business should use clear and accurate data and facts. By using Google Analytics you can get accurate data about the developments that occur on the website.

9. Optimizing Retargeting

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Retargeting is a form of online advertising that can help businesses to get their brand ahead of bounced traffic after customers leave the website. This method can be done by businessmen to increase sales numbers. Usually, this method is used by using advertisements on social media or search engines.

10. Take Advantage of Social Media

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Social media is a digital platform that facilitates users to communicate with each other or share content in the form of writing, photos, and videos. In addition, social media can be used to increase online sales. To increase online sales through social media, businessmen need to improve the right social media marketing strategy.

11. Active in Online Communities

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Find online forums related to business such as Facebook group, Kaskus, and Female Daily. In these forums, you will certainly find the latest trends among consumers, problems faced by consumers, or even input for businesses. That way, businessmen can improve the quality of their products or services based on the insights of these online forums.

12. Show Customer Testimonials

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Customer testimonials are statements or messages from consumers regarding their experiences during transactions with sellers, both the way of service and the quality of the goods or services purchased. Testimonials can be a weapon to convince potential customers. In addition, testimonials can also influence potential consumers who previously hesitated to be sure to try.

13. Provide Various Payment Methods

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Offer various payment methods to increase customer convenience in paying because customers don’t just use one bank. Sometimes there are also those who prefer to pay via credit cards or certain mobile payments. Adding payment methods will help increase business online sales because customers have many choices of ways to pay.

14. Speeding up the Checkout Process

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A long and complicated checkout process can make customers cancel to make transactions. Avoid this by increasing website speed and allowing customers to log in without registering and eliminating distractions.

15. Create Honest Ads

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In business, honesty in advertising is crucial to keep reputation. Indeed, making advertising must be unique, creative, and interesting. However, do not insert dishonest claims in advertisements because it will degrade the credibility of the business in the eyes of consumers.

16. Mobile Optimization

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Website optimization for mobile devices is highly recommended for businesses. Because the majority of Indonesian internet users use mobile devices. So, as a website owner, you must optimize the website’s loading speed on mobile devices.

17. Take Advantage of PPC (Pay per Click)

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PPC is a digital marketing method where advertisers pay a fee to the site owner every time one of their ads is clicked by a site visitor. This advertising system is very suitable to be applied at various business levels. Big companies like Google, Facebook, and Instagram also use this advertising system.

18. Apply the FOMO (Fear of Missing Out) Strategy

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FOMO is the fear of feeling left behind or anxious about not following certain trends or news. In business, businesses can take advantage of this behavior to increase online sales by convincing consumers that the promotions offered are rare and infrequent.

19. Use Pop-Up Offers

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Pop-Up is a notification in the form of a window that usually appears when opening a gadget. Pop-Ups can be used to carry out strategic and effective promotions. With the pop-up, potential consumers who initially do not know the online store can find out without trying to search.

20. Increase Website Speed

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The faster the website loading, the better the website’s value in Google’s assessment. This factor applies to search results on desktop or mobile. Because most internet users in Indonesia leave websites that take a long time to load.

21. Provide a Chat Feature on the Website

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Customers will rely heavily on the chat feature to communicate. Therefore, provide an auto-responder feature to tell customers when to reply to their messages.

22. Take advantage of Email Marketing

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Email marketing is the use of email to promote products or services such as newsletters and promotions. Some people may think of email marketing as spam that annoys consumers. But the fact is that the use of email marketing continues to increase every year.

23. Take advantage of Influential Influencers

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An influencer is someone with a large number of followers or followers who has a big influence on the audience. Businesses can use the services of influencers that are suitable for their business. Because influencers that match the business have the same followers and target market.

Those are some tips to increase online sales traffic. Businessmen can apply the tips above one by one so it doesn’t feel difficult. With the right steps, it is not impossible to achieve the expected target. Good luck.